Privacy Policy

1. Who I am

Data controller: September Media Advertising, trading as Pattern Scope

Contact email: hello@patternscope.co.uk

Business address: Not publicly listed. Available on request where reasonably necessary.

2. What information I collect

I may collect and process the following personal information:

• Name.
• Email address.
• Job title or role.
• Organisation name.
• Organisation website.
• Organisation size.
• Service type, review focus, urgency, and other information you choose to provide in the request form.
• Technical data collected by service providers involved in hosting and delivering the website, such as IP address, browser type, device information, server activity, and access logs.

3. How I collect personal information

• Directly from you when you complete a form or contact me.
• Indirectly through technical website logs created by hosting, infrastructure, or security providers.
• From publicly available sources where relevant to the Pattern Scope service, such as organisation websites, public reviews, LinkedIn pages, regulator-facing material, and other publicly visible business information.

4. Why I use your information

• Respond to enquiries and snapshot requests.
• Review whether a request is relevant to the service offered.
• Communicate about scope, next steps, timing, and delivery.
• Maintain website security, reliability, and abuse prevention.
• Keep basic business records and correspondence.
• Prepare proposals, invoices, or service-related communication where relevant.

5. Lawful bases

Under UK data protection law, I must have a lawful basis for using your personal information. The lawful bases I rely on are:

• Legitimate interests - to respond to enquiries, assess potential work, manage requests, communicate with prospective clients, and run this website safely and effectively.
• Consent - where you choose to submit optional information or where consent is specifically requested.
• Legal obligation - where I need to keep or disclose information to comply with the law, including tax and accounting obligations where applicable.

6. Who I share information with

I do not sell personal information.

I may share personal information only where reasonably necessary with:

• Website hosting and infrastructure providers.
• Email providers and form-processing tools used to receive and respond to enquiries.
• Payment, invoicing, accounting, or professional advisers where relevant to a genuine business enquiry or active engagement.
• Public authorities, regulators, courts, insurers, or professional advisers if legally required or reasonably necessary to protect legal rights.

7. Hosting and technical providers

This website is hosted through Namecheap. Hosting and related infrastructure providers may process technical data such as IP addresses, browser details, request logs, and other server-side diagnostic information for security, delivery, and reliability purposes.

Namecheap's privacy information is available here: https://www.namecheap.com/legal/general/privacy-policy/

8. Form submissions and email processing

Request form submissions on this website are processed using EmailJS so that the details you submit can be delivered to the relevant Pattern Scope email inbox and an acknowledgement email can be sent to you.

EmailJS privacy information is available here: https://www.emailjs.com/legal/privacy-policy/

9. International transfers

Some service providers may process personal information outside the UK. Where this happens, I will only use providers that offer an appropriate level of data protection or suitable safeguards under applicable law.

10. How long I keep information

I keep personal information only for as long as reasonably necessary for the purpose it was collected.

• General enquiry data: up to 12 months.
• Snapshot request data: up to 18 months.
• Business correspondence, invoices, and financial records: up to 6 years where relevant for tax, accounting, or record-keeping purposes.
• Technical logs: retained according to the relevant provider's retention practices.

If I no longer need the information, I will delete it securely or anonymise it where appropriate.

11. Your rights

You may have the right to:

• Ask for access to your personal information.
• Ask for inaccurate information to be corrected.
• Ask for information to be deleted.
• Ask me to restrict how I use your information.
• Object to certain uses of your information.
• Ask for a copy of your data in a portable format, where applicable.
• Withdraw consent at any time, where consent is the basis relied on.

12. How to make a complaint

If you have a concern about how I use your personal information, please contact me first at hello@patternscope.co.uk.

You also have the right to complain to the Information Commissioner's Office (ICO):

Website: https://ico.org.uk/make-a-complaint/data-protection-complaints/
Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom

13. Cookies and similar technologies

This website is not intended to use non-essential cookies or tracking technologies for advertising, profiling, or analytics at this time. It may still rely on essential technical processes provided by hosting, security, content delivery, or browser-level infrastructure to make the site function properly.

If non-essential cookies or similar technologies are added in future, this policy will be updated and, where required by law, a cookie banner or consent mechanism will be introduced before those tools are activated.

14. Public source research

Pattern Scope is an outside-in service based on publicly visible organisational signals. If I carry out a snapshot or review, I may examine public business information such as regulator-facing material, public reviews, website content, leadership pages, publicly available documents, and other visible external signals.

This website and its request form are intended for business, organisational, and professional enquiries. Please do not submit special category personal data, confidential patient information, or other sensitive personal data through the website form.

15. Changes to this policy

I may update this Privacy Policy from time to time. The latest version will always be posted on this page with the updated date shown at the top.